Rank High on Google Searches By Enriching the User Experience

Every business employee who has anything to do with a company’s marketing outreach needs to know the basics of search engine optimization. This marketing strategy, called SEO for short, is responsible for the vast majority of online retail transactions that take place. SEO is the bridge the consumer uses to get from their boring desktop screen to the exciting website offered by companies that promise to fulfill their needs. Consumers simply type a few words into a search bar to get transported to a list of websites that offer products and services that meet their needs, or the consumer might be looking for help with a problem that leads them to the solution provided written by a unique brand.

No matter how the consumer finds the company through their internet search, landing on a webpage through clicking is an organic experience to the user. The consumer feels like they found their answers through their own actions, and the answer they were looking for happens to come from a webpage written by your company. This example illustrates why it’s important to rank high on Google searches. Ranking high on Google searches is one of the most successful marketing strategies. Many modern marketers agree that ranking high in search results on Google is worth the investment, and the way to do this is by unlocking some of the most guarded SEO secrets.

What Determines How High Your Company Ranks

If the goal is to rank high on Google searches, the first thing that needs to be done is to figure out what criteria determines how high a company will rank. The criteria that Google’s algorithms relies upon includes how easily their automated system is able to crawl through websites. Google takes the quality of the user’s experience into account, so the site must also have content that is relevant, engaging, and information to the user. Lastly, in order to rank high in Google searches, companies need to display that their business is an authority on the content that they are promoting.

Learning How to Crawl

Before your company runs with the best companies in your industry, you must learn how to crawl through the website. Learning about how Google crawls through your company’s website will help the site rank higher when you make it easier for Google to discover more information on your company’s website. Linchpin SEO explains this concept: “For the most effective crawling, it’s imperative that the information architecture is constructed in a way that mirrors their thought processes.” Think like the user to help Google have a better time crawling through the pages of your website.

The User Experience is Vital

Not enough can be said about how important the user’s experience is to each website’s rank on Google’s search results. The value of this secret comes from the fact that user experience encompasses all other ways to rank high on Google. Try to think of ways to bring value to the people that visit your website by coming up with interesting content. Unique content on your site will increase its value to the user. Instead of selling a product, website content should be focused on solving actual problems for real people.

Google Listens to Authority

Google wants its users to be satisfied with the pages that it suggests, so it lists sites with high authority in their industry at a higher ranking than those companies without authority. The way to become more authoritative doesn’t involve gaining another degree in your field. In fact, websites gain authority that Google favors by being referenced by other sites on the web. In academia, the same could be said about scholars who are referenced by other scholars in their chosen field. Bring authority to your company’s website to rank higher by making great content that other people want to reference.

Don’t underestimate the Power of Local Marketing

A business Google My Business profile builds the entity of a business. Dan ODonnell of Crevand SEO, a Boise SEO agency, suggests that the future of both national and local marketing is branding through local citations, brand mentions and acquiring reviews. “Businesses should look closely online for high quality resources where they can share their company information and build their brand entity”, says Dan. “A few places I really like are Upcity, Inc.com, Yelp, and local chambers. Also look for industry specific directories that rate companies (ie. Best Firms or Brand Yourself)”.

The Perfect Facebook Family

My wife and I attended a marriage retreat a few years ago. We like to do this from time to time as a commitment to each other and as a sign that the health of our marriage is important to us both. It is often easy to get carried away with work, personal hobbies or the basic survival necessities; $300 trips to Costco, daycare drop-offs, the 8 loads of laundry that need to be completed each weekend and an endless pile of bills. A weekend marriage-minded get-away can be good for the soul.

Through social media we see images posted of what appears to be the perfect family. The Mitchells took a great trip to Florida last week and all of their kids are smiling at Disneyland while the Palmers just ran a family half marathon and joyously went out for ice cream after. It is easy for people looking at those photos to think that a perfect life exists or that their own family is dysfunction by contrast. In the real-world, my Facebook posts would contain images of my son having a meltdown in the backseat of the car or maybe pictures of my over-grown lawn that desperately needs care. Despite what jaded world Facebook may show us, in reality, there’s no such thing as a “perfect” family.

The Perfect Family
Generally, people only show the good aspects of their family on the Internet. Sure, there’s always that one friend who airs their dirty laundry all over social media, but they are the exception, not the rule. People post images of who they want to be rather than who they really are. This faux reality is unhealthy to both the poster and the viewers.

Naturally, people only want others to see good things. While they’re not aiming to deceive others into believing that, in their world, everything is perfect and their families don’t have any negative issues. It’s completely normal to avoid throwing yourself and children under the bus by avoiding posts with negative or embarrassing images . Who wants to be Debbie-Downer? Instead, we are being selective about what we share and selective in a way to frame the perception of happiness.

Social Media Families

Family dynamics are always changing. Nobody on this Earth is perfect, so no family can be perfect, either. Judgement of other families and comparison through social media can be detrimental to overall family health.  I have often thought the Facebook “Like” button should go a little deeper with the level of response it reflects. It could easily be replaced with a short anonymous button entitled, “Nice photo but your family isn’t perfect. I saw your son punch Billy on the playground last week and don’t forget your daughter was the one that shared lice with her entire 3rd grade class”. Just something short and sweet that functions more as a reality check than a sharp jab in the side. Just kidding, of course, but I have had this kind of thought run through my mind once or twice. The structure of Facebook with Likes and comments naturally puts viewers in a position that suggests comparison and competition.

Happy Families Don’t Need to Be Perfect

Never think that anyone else’s family is perfect or even better than your own. At the end of the day, all families have issues. Strive to celebrate the joys of other families as, at some point, your family will also have exciting news, great accomplishments or successes that you will want to share. Never let social media images of “perfection” fool you. All families have flaws and it is all part of being human. Focusing on your own family and happiness is the best way to strengthen the bonds in your family.

The Foundation Of Success Starts With A Solid Morning

Coffe In The morning To Start The Day

There’s an unfortunate myth out there that you either are or aren’t a “morning person.” You may feel like it’s your destiny to hit the snooze button four times, begrudgingly roll out of bed and rush through everything before barely making it to work or school on time.

Morning RunThe good news is that anyone can be a morning person. It’s all a matter of knowing how to build the right morning routine, putting in the effort and staying disciplined.

A Morning Routine

How can you set up the right morning routine? Your best option is to reverse engineer it. Start by making a list of all the activities you’ll need to do every morning, and that does mean everything. Include an estimate of how long each activity normally takes you.

For example, your morning routine may include getting up and brushing your teeth, putting on sweats, going for a three-mile jog, taking a shower, getting dressed for work, and finally driving to your job while eating a small meal on the way there. Separate all these activities and put a time estimate next to them.

The Clock Is Ticking

Then, subtract that time estimate from when you need to arrive at work or school, and you’ll have the latest time you can wake up every morning. If you need to be at work by 9 a.m. and your routine takes you two hours, then you can’t get up any later than 7 a.m. By giving yourself enough time, you’ll avoid stressful mornings where you’re rushing to get ready.

Sleep Is Critical

To be ready for that morning routine, you need enough sleep, and the optimal amount for most people is around seven to eight hours. Subtract this amount from your wake-up time to figure out when you need to be in bed every night. Using the example above where you need to wake up at 7 a.m., you should make sure you’re in bed by 11 p.m. or midnight every night to avoid feeling groggy when your alarm goes off.

Brekafast to start the day

Reverse engineering your morning routine this way can make a huge difference in the quality of your mornings, but there are still a couple other improvements you can make. One is getting a quality breakfast. When you eat a breakfast full of nutrients, you’ll feel better throughout the day and have more consistent energy levels. Aim for a healthy meal with a nice balance of protein, carbohydrates and fat.

TV and Radio Can Make Or Break Your Day

Last but not least, pay attention to what you’re watching or listening to as you start your day. Avoid anything that gets you emotional or stressed, because that will carry into the rest of your day. Comedic podcasts or music you enjoy are good choices to start your day with the right mindset.

Don’t buy into the myth that you’re not a morning person. If you set up your morning routine properly, eat a good meal and find the right content to start your day, you’ll improve your productivity and be in a better mood.

Is Cold Calling Dead? Fingers Crossed.

Annoying Phone Calls

From the 1950s onward, media pundits have predicted the death of radio. Broadcast television soon followed as a medium about to enter obsolescence. The hard copy book was supposed to be extinct by now. What the future may hold is open for debate but these forms of communication are still hanging on. The business world is likewise confronted with new modes of sales and marketing. Will they supplant current methods or simply complement them? In no area of exchange is this question more significant than it is with the practice of cold calling. Is it still an effective tool of salesmanship?

Neither Loved Nor Mourned

The truth is that few sales professionals would weep over the passing of cold calling. Even the most extroverted and successful would rather gather prospects by other means. It is what many managers would consider a necessary evil, a talent for which they look when assembling a sales and marketing team. Should this tried-and-true practice give way to the technological superiority of e-commerce, the profile of a sales force could change substantially.

Cold Calling

That forecast may indeed come to fruition. For years, cold calling was the only game in town, the single best way to find new customers. In a sense, the advent of the Customer Relationship Management (CRM) system renders cold calling superfluous. In the CRM model, the company has multiple ways in which to familiarize a prospective consumer with the product or service offered. By integrating individual prospect data with that of current customers, along with analytics and business forecasts, CRM systems convey optimal strategies for attracting and retaining new clients. Much of the interaction is online.

Almost Dead

CRM systems get prospects comfortable with a business before any personal contact is initiated. By contrast, a cold call is often the first impression a prospect will have about a given enterprise. While the best callers can put their subjects at ease, even they understand that the sales pressure is at its most naked over the phone. At the same time, a large number of prospective purchasers appreciate talking to a live person about their product as opposed to emailing questions or filling out contact forms. These facts beg the question: should cold calling continue with certain modifications?

Under a CRM regime, cold calling can conceivably find a place. In prior decades, the wide-net strategy was employed with some success, e.g. call 100 people to get to the one who says yes. This is no longer profitable: it consumes valuable time and that yes is not inevitable anymore. Futhermore, caller ID filters out unwanted (or, at least, unanticipated) incoming calls. Adopting CRM information to target only the most likely customers provides greater efficiency and less discouragement to sales callers.

The great length information technology professionals will go to eliminate “bots” from their contact lists demonstrates the desire for authentic human interaction. This indicates the long-term viability of cold calling as a sales and marketing channel. That said, those utilizing this measure do well to adapt to new technologies and cultural expectations.