Rapid Increase in Boise, ID Marketing CompaniesDoing a quick Google search for “Marketing Company” we can see that Boise has become the hot bed for marketing companies and digital agencies. This makes sense when we see that the once sleepy town of Boise, Idaho is now one of the fastest growing cities in the United States. With all of these new marketing agencies springing up like a leaky garden hose and flooding the city, how does a business owner know which new marketing agency can carry their weight and deliver business growth?
Can Math Help Us Select The Best Marketing Agency?Let’s enter into the world of mathematics and computer algorithms. We can grasp the concept that math does not think or have biased perceptions so we can use it to analyze things that can override our emotions and deliver more valuable data to make decisions. Remember, the goal of any marketing company is to alter your perception of a product or service to sell it. Likewise, marketing companies sell themselves and consumers are given the packaged version of that an agency. Consumers are viewing them through the rose colored glasses that covers their flaws or hide their failures. But what if marketing companies could be analyzed with an unbiased computer algorithm that would allow business owners to easily see which marketing companies have delivered success?
Can Math Validate Success?But what is success? Any algorithm or analysis must start with a solid idea of success and then build around that concept. From there, data is input into the code to deliver that result in the best possible and accurate manner. Enter https://boise.marketing, a new website that has developed an algorithm to return the top marketing companies in Boise, Idaho that have delivered the largest business growth and client satisfaction.
Looking at many marketing agencies we can see that they tout increasing a social presence, better search engine ranking, greater local branding or even more walk-in traffic to a business. But an increase in Facebook Likes and higher rankings may look really good in a chart or graph, it does not equal an increase in revenue. The marketing industry has found a way to convince business owners that vanity metrics, metrics that look pretty and can easily be faked, actually have value and are worth paying for.
Boise.marketing has turned data points that signify success, wrapped them into a computer algorithm and returned an unbiased version of businesses that deliver growth. There are a lot of factors that go into their algorithm and it is unclear where they are pulling all of their data from but looking at their analysis they use many overlooked and valuable sources.
The Accountability of Moise AgenciesOn one level, a portion of their algorithm looks at a specific marketing companies own marketing and branding. If an agency can’t market themselves or brand their own name, how can they be trusted to complete work for a customer at a high level? Google My Business is one source Boise.marketing claims to use to help garner data points. One of the key components looked at is customer reviews on GMBs. But with many reviews being fake the average consumer has a hard time seeing what is real. Boise.marketing has a system to weed out fake reviews and when tested against their own data, their algorithm was 97% accurate. They even state on their site how shocking it was to see how many Boise based marketing agency have GMBs with fake reviews.
As an online content provider, Fifty6 welcomes this kind of data analysis and it gives consumers a level of transparency that could have easily been overseen.